Trade Media Relations Manager

Are you a seasoned PR professional with a passion for travel, cruise ships, and captivating narratives? Based out of the Company’s global headquarters in Geneva, Switzerland, MSC Cruises is seeking a Trade Media Relations Manager to join a dynamic international team.

Role Summary: As our Trade Media Relations Manager, youll be the wind in our sails, steering our brand visibility within the trade media landscape, working hand in hand with local markets from around the world. Picture yourself collaborating with Marketing, Product departments and our ships - crafting stories that whisk readers away to exotic destinations in luxurious cabins, inspiring trade media worldwide to write about our thrilling brand and product.

• Fluent in the language of the sea (Native-level English proficiency; knowledge of another European language is advantageous).
• Bachelors degree required.
• Minimum 5 years of relevant media relations\/brand experience (agency or in-house).
• Experience in the travel or hospitality sector is a plus, cruse\/cruise trade experience a huge plus.
• Self-starter with excellent written, verbal, and interpersonal communication skills.
• Detail-oriented with a solutions-oriented mindset.
• Proficient in Microsoft Office (especially PowerPoint and Excel); experience with design software is beneficial.

1. Content Creation:

• Set sail on a creative voyage! Develop\/adapt content for new ships, focusing on brand product pillars (food and beverage, entertainment, wellness, luxury, kids\/family, etc.) with trade media audiences in mind.

2. Toolkits and Assets:

• Imagine assembling a treasure chest of trade communication tools: Create toolkits and assets for deployment in global markets. Think fact sheets, press kits, infographics, videos and more.
• Craft creative briefs for external partners (photography, videography, design).

3. Global Alignment:

• Chart a course of collaboration by coordinating efforts with in-country PR teams to ensure alignment between global and local communications initiatives.
• Share your best practices fostering collaborative global ways of working.

4. Building Relationships:

• Cultivate close personal connections with key trade media across the globe, plus global colleagues.

5. Results Tracking:

• Monitor and track global trade media coverage results, guiding us toward communication excellence.

6. Press Trips and Events:

• Assist in planning, delivering, and managing country-specific and global group press trips and media events

VISA REQUIREMENTS (if any)

EU Passport or Right to work in Switzerland.Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleets average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.