Channel Growth Manager

Description

Channel Growth Manager

Location, UK or Switzerland

Responsible for driving channel growth for our Self Care & Essential Health brands by:

• Crafting the in-store executional strategy tailored to the shopper journey

• Leading centrally the POP materials production to ensure consistency across markets and drive economies of scale

• Working closely with all core markets as the key stakeholder to support and guide on the locally produced POP materials and in-store communication

• Deploying the globally developed Shopper Marketing Toolkits & Develop regional toolkits when required (i.e regional assortment, cover needs different to the Global ones, specific customer asks etc)

• Delivering channel growth playbooks for Discounters and Mass channels:

o Channel Path to Purchase

o Channel GTM

o Channel Layouts and Classifications

o Channel Touchpoints and POSM Optimization

o Brand Prioritization by Channel

o MSL alignment with RGM by brand & channel

o Channel GP and portfolio laddering per channel

• Working closely with BTL agencies to develop launch kits, support the launch of NPI’s, educational assets for Pharmacies or other customers etc

• Delivering & developing Perfect Store guidelines for the respective category, from ranging recommendation, driving the right high GP mix of codes, planograming & merchandising guidelines

• Working closely with markets and Consumer & Business Insights team to monitor distribution & define distribution targets for existent ranges and NPI’s

• Working closely with the Global Brand Development Teams to develop a launch kit with every innovation and sharing the pipe of those toolkits with countries.

Deploying and adjusting, when needed, the globally developed trade stories that allow the countries to have a better customer plan by explaining how this will impact category growth

Channel Review :

o Tracking the execution of the playbook and leverage and highlight markets leading change

o Building shopper insights with key customers in respective channels in EMEA

Leverage the Shopper Lab insights and share with markets

Main interfaces/collaboration:

CD department / BAM’s / BDTs & Regional Deployment Teams / IT & Supply chain department / external providers

Main performance measures:

o Strong influencing skills

o A self-starter with the demonstrated ability to take initiative, who can proactively identify issues/opportunities and recommend actions

o Very strong shopper and channel expertise. Sales and marketing background is a plus

Qualifications

Profile

Level of Education

Rationale

Req.

Should

Merit

University degree in Business administration or respective studies

To understand the full scope of the business & its impacts.

X

Work experience

Experience from a multi-national or regional company in preferably FMCG, marketing/shopper marketing/customer development

To understand the customer needs & issues and to set the right drivers in place.

X

Specific competence requirements (professional requirements)

Skilled in Word, Excel and Power Point

Provide presentation & reporting on category & shopper initiatives.

X

Personal characteristics (Key Competences)

Strong Strategic thinking & solid helicopter view

Provide category analysis with conclusions & action steps.

X

Team player & demonstrate leadership

Work in a collaborative way with both internal & external Customer teams

X

Strong written & oral communication skills and presentation skills

Presentation within diverse forums.

X

Well-structured, focused & setting clear priorities

Implementation of priority category & shopper activities.

X

Language skills

Fluent in English

EMEA team interfaces

X

Other:

o Working in multi-functional cross-cultural teams.

Primary Location Europe/Middle East/Africa-Switzerland-Zug-Zug Other Locations Europe/Middle East/Africa-United Kingdom Job Function Marketing & Sales